The Economist’s vice president of subscription marketing, Mark Beard, has been named chief executive of Prospect Publishing, the company behind Prospect magazine.
In his decade with The Economist Beard has served as editor of its 1843 magazine, as well as its annual title World Ahead. He previously worked for Bauer Media as Managing Director (International) and Director of International Business at Emap.
Alan Rusbridger, publisher of Prospect and former editor-in-chief of The Guardian, said Beard “has had a wealth of experience in all aspects of the publication and we were impressed by his exciting ambition to build on the success of Prospect, in text and beyond”.
Beard said: “I believe Prospect has great potential to play an increasingly important role in British society and beyond. It is a vision shared by Sir Clive Cowdery, Prospect’s ambitious owner, and Alan Rusbridger…
“I look forward to working with the teams to continue Prospect’s transformation into an increasingly multi-platform, modern media company.”
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