DDB Mudra Group has announced the appointment of Binodan Sarma as Vice President – North. In this role, Binodan will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide at the Group’s Gurugram office.
Binodan’s appointment will be instrumental in encouraging teams and clients to view digital as an ecosystem to provide total marketing solutions.
Commenting on Binodan’s appointment, Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group said, “DDB Tribal – the combination of DDB Mudra & 22Feet Tribal Worldwide in the North is coming of age. The concept of blurring the lines between digital and traditional is true today and I am proud of it. saying that at DDB Tribal, we are at the forefront with clients like Royal Enfield, One Plus, Mars Confectionery and many others.
“In Binodan, we’ve found not only a digital revolutionist but also a marketing expert with business acumen and, most importantly, a thirst for big, creative ideas.”
Commenting on his new project, Binodan Sarma said, “Digital is no longer just another way of advertising, but a whole universe integrated into the process of building a brand. In this era, it is the era where AI decides what kind of clothes to wear and the art that can be created in seconds, brands will need to develop every touch in the most appropriate way without losing focus on its original concept. I am happy that DDB Tribal has the vision to provide such solutions to meet the needs of brands. I look forward to this new phase and be part of the Group’s legacy and take it to new frontiers in the coming times.”
With over 16 years in marketing and data marketing, Binodan has worked with Wunderman Thompson, Cheil India and Dentsu Impact. He has led digital transformation and digital marketing for brands including Maruti Suzuki, Samsung, Airtel, Microsoft, Reliance, Carlsberg, Tata Tea and Tata Salt.
An English major, Binodan is an avid reader, poet, and short story writer.
