NEW YORK, January 18, 2023 /PRNewswire/ — 5W Public Relations, one of the largest independent public relations firms in the US, announced today that it has been selected as the Public Relations Agency for the home diagnostic test, Boomerang Health, Inc (Boomerang).
5WPR will establish a 360-degree approach to media for consumer and business, lifestyle, celebrity and business across the country on radio, television, digital and print. In addition, 5W will identify timely seeding opportunities for Boomerang’s leading testing tools, and is working closely with PROMINENT Brand + Talent – a strategic management team that connects ideas with marketing, sales and licensing opportunities – to support Boomerang’s partnerships. .
“Boomerang is a trailblazer in the industry, giving consumers greater autonomy in their health through access to safe and accurate medical tests from home,” said 5WPR CEO, Dara A. Busch. “Our team of experienced professionals has the skills to use the right social media messages to increase brand exposure, and we look forward to educating consumers about everything Boomerang has to offer.”
“We want to help make health care accessible to all by giving consumers the opportunity to get tested at home,” he said. Frank Gianotti, CEO of Boomerang. “Through our talented in-house team and our external partners who complement our team, we can do this together.”
5W’s award-winning Health & Wellness team manages a diverse range of clients across the spectrum of healthcare technology. The team has strong relationships with leading medical professionals and local health professionals, a deep understanding of the system, and the ability to extract and communicate clinical information to key stakeholders.
Company opinion Boomerang Health, Inc
Boomerang saw an opportunity to revolutionize health care by moving diagnostic tests into consumers’ homes and giving users an advanced way to track their results. Through home testing technology, flexible health plans, and strategic partnerships, Boomerang is uniquely positioned to become a leader in the rapidly growing multi-billion dollar healthcare market. www.boomerangkit.com
5W Public Relations is a full service PR agency in NYC known for high quality programs that deal with business, issues and ideas. With over 300 professionals serving clients in B2C (Beauty & Fashion, Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). It was founded by Torossian circles 20 years ago, 5W was listed on the Inc. Magazine’s Best Workplaces 2022, awarded 2020 PR Agency of The Year, and brings leading businesses a strategic, bold and results-driven communication strategy.
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SOURCE 5W Public Relations