Prior to joining Clovia, Nikhil was the head of media planning at CARS24 and was responsible for new user acquisition.
Clovia, the Indian D2C, lingerie and personal care brand, has appointed Nikhil Gulati as its Marketing Director. He brings over 10 years of experience in large scale business and commercial operations. As part of his new role, Nikhil will lead Clovia’s marketing efforts with the aim of making the brand popular in India and a leader in the category. He/she will be responsible for all brand, social & media initiatives & increase awareness, recall & consideration of the brand.
Based in Delhi, Nikhil’s areas of expertise include brand strategy, media planning, marketing communications, digital marketing & data analytics. Prior to joining Clovia, Nikhil was the head of media planning at CARS24 and was responsible for new user acquisition. He was instrumental in launching the brand’s campaign with MS Dhoni and a strategic partnership with IPL team Sunrisers Hyderabad.
Nikhil also ventured into business, successfully building a 360-degree marketing agency. They have launched campaigns for traditional companies in various sectors such as automotive, FMCG & retail.
Nikhil holds MBA degree from IBS Hyderabad & PG certificate in digital marketing & communication from MICA.
Neha Kant, founder & CRO, Clovia, said, “We are delighted to welcome Nikhil to the Clovia team as our Head of Marketing. Under Nikhil’s leadership, Clovia aims to accelerate its efforts to engage with audiences through a variety of channels. Marketing events Nikhil’s experience will be invaluable in Clovia’s journey. His expertise in consumer marketing and deep understanding of how consumers work will be critical to developing our marketing strategy and strengthening our position as a market leader in the direct-to-consumer segment.”
Nikhil Gulati, Head of Marketing, Clovia, said, “I am excited to embark on a new and challenging journey with Clovia. What impressed me the most is the exciting message, which Clovia has created over the years. It will continue the brand’s vision to set the conversation on women’s underwear. , a story that has been incontrovertible until now.Clovian culture.
