Your Brand Voice and Victoria Colangelo created a digital marketing strategy designed to help her win the Winter Springs City Commissioner District 2 election.
– Bryan Bruce – Founder of Your Brand Word
WINTER SPRINGS, FLORIDA, USA, January 17, 2023 /EINPresswire.com/ — Political campaigning has begun to migrate from physical to digital due to the increasing use of technology and the Internet by voters. Effective digital marketing enables politicians to reach voters where they are, on the devices they use every day, and to target their messages to specific groups of voters based on their preferences and demographics. Digital marketing is cheaper and more effective than physical marketing methods and it all starts with building a brand online. Back in June, Victoria Colangelo, successful entrepreneur and owner of The Mitigation Banking Group, announced her campaign to run for the Winter Springs City Commissioner’s District 2 Seat. Colangelo enlisted the help of digital marketing company Voice Voice to support her campaign.
Your Brand Voice’s digital marketing strategy for Colangelo’s campaign includes creating victoriaforwintersprings.com early on and posting regular blog posts that focus on the biggest issues facing Winter Springs. The website received more than 23,000 visitors, served as a hub for all campaign information and gave voters a way to learn more about Victoria and her vision for the future of Winter Springs. In addition, Your Voice created Google MyBusiness listings that linked to the campaign website, which helped Victoria’s campaign appear in Google search results and made it easier for voters to find and learn about her campaign.
Social media played an important role in Victoria’s campaign strategy, with frequent updates and engagement on platforms such as Facebook and Instagram. Voice Your Voice also produced a number of campaign videos in a variety of formats, including stand-up videos, which gained significant traction due to the popularity of Shorts, Reels, and Stories on television. As a result of these efforts, Your Voice and Victoria Colangelo have created more than 48 videos that have garnered more than 200,000 views on YouTube. By posting these videos and interacting with followers on social media, Colangelo was able to reach 141,937 people on Facebook and 58,921 people on Instagram.
Email marketing was another important part of the campaign process, with targeted campaigns to reach specific audiences. Voice Your Voice also changed the email format, switching between text messages and YouTube videos to appeal to different audiences. Through this, the campaign was able to send 265,000 emails.
Colangelo’s campaign tried to engage with the people in her community through events such as weekly coffee talks and Saturday tours, which gave voters the opportunity to talk to Victoria directly and learn more about her campaign. By gathering information from these meetings, Voice Your Voice was able to target the campaign to the right voters and improve engagement. Overall, the digital marketing strategy used by Your Brand Voice was successful in building Victoria’s campaign online, reaching a wider audience, and driving traffic with voters. On November 8th, Colangelo was elected Winter Springs City Commissioner District 2, a victory that came eight years ago.
About Your Brand Word: Your Brand Word is a digital marketing company based in Orlando, Florida. With over 30 years of experience in marketing, we provide the highest quality marketing services to companies around the world. Our team uses data-driven marketing strategies, using insights from a variety of platforms and channels to improve marketing and performance. By combining this knowledge together, we can promote your brand’s growth and efficiency as a whole team that works for you 24/7. For more information or to request a demo, please visit https://yourbrandvoice.com/
About Victoria in Winter Springs: Victoria Colangelo has lived in Winter Springs for 15 years. Colangelo is a strong advocate for protecting our water and wetlands. He has a vision for what Winter Springs can be and the knowledge to preserve what makes Winter Springs a great place to live. For more information about Victoria Colangelo, please visit https://victoriaforwintersprings.com/.
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