SaaS industry veteran with over 20 years of experience meeting CEOs to lead the next phase of innovation and growth
CONWAY, Ark., January 19, 2023 /PRNewswire/ — Acoustic, a global marketer and supplier of B2C brands, today announced that Mark Cattini was named Chief Executive Officer (CEO), effective immediately. Mark has served on the Board of Directors ever since May 2022 and join Acoustic as it transforms the digital experience for its customers to meet the needs of today’s industry. Mark is coming Adam Stewart as Chief Technology Officer and Jay Schaufeld as Chief People Officer, I emphasize that the company continues to sell its technology and capabilities.
Mark Cattini, CEO of Acoustic
Acoustic helps customer-centric customers create customer interactions with a hyper-personalized, multichannel experience. Mark’s appointment, along with Acoustic’s recent investment from Francisco Partners, will accelerate the company’s vision to provide powerful technology to meet the needs of B2C brands in commerce, financial services, insurance, technology and telecom, travel and hospitality, and more.
“I am delighted to have been asked by the Board to lead Acoustic as CEO at an exciting time for the company and the industry as a whole,” he said. Mark Cattini, CEO of Acoustic. “Businesses today need easy-to-use solutions that can be quickly deployed to improve their customer experience. Acoustic is uniquely positioned to help marketers deliver digital experiences and provides robust behavioral analytics to optimize customer journeys to increase loyalty and growth. I’m excited to join Acoustic because it accelerates the vision of this platform worldwide and I look forward to working with our customers and partners to achieve the next stage in our growth.”
Mark brings more than two years of experience as a successful CEO of software companies, including MapInfo, Autotask, and ClickSoftware.
“As businesses grapple with market uncertainty, new privacy laws, and changing consumer expectations, they need a technology partner that can meet their needs today and future-proof their business,” he said. Jared Hendricks, Senior Managing Director of Centerbridge Partners. “With Mark’s appointment as CEO, Acoustic is better positioned than ever to support businesses across industries as they address these challenges. Acoustic’s combination of technology expertise and proven SaaS leadership position the company as a next-generation leader. We are excited to have Mark join us as CEO to advance Acoustic’s mission of bringing digital experiences to people’s lives.”
Write them together Adam Stewart and Jay Schaufeld they should start their duties immediately. Adam spent 17 years at Autotask/Dato in the role of SVP, Engineering while Jay brings more than 25 years of experience as a people leader, including being Chief People Officer at ClickSoftware.
About Acoustic, LP
Acoustic, LP helps businesses close the digital experience gap by giving them insights into the customer experience and enabling them to deliver experiences based on consumers’ needs and preferences. Acoustic’s product portfolio helps industrial businesses maximize customer value with award-winning technology and successful customer teams. Learn more about Acoustic’s history at www.acoustic.com.
SOURCE Acoustic, LP
