The entertainment industry has transformed itself in recent years by adopting new technologies and is developing different ways of creating new products. Below we predict what 2023 will bring, from the rise of the creator economy to the advancement of new technologies such as NFTs and the metaverse. With over 45 years of experience helping celebrities navigate and profit in this fast-changing and dynamic market, Manatt has his finger on the pulse of innovation.
Manatt Entertainment CEO Jordan Bromley, Entertainment Director Robert Jacobs, and Partners Chris Chatham and Monika Tashman share their predictions for where things will go this year:
Jordan Bromley on Music: “I see 2023 as a year to continue to advocate for musicians, especially songwriters. Musicians and their representatives are very frustrated with the huge pay inequality in the advertising economy. They see the big companies around the world sending billions of dollars to profit when they, as individuals, can’t get paid. live. Look for more of this, and more professional inspiration, in the coming year.”
Chris Chatham on Content: “There’s a lot of press about how our industry is going to be booming in 2023. It could happen, but I don’t see it at this point. Viewers/studios are still spending money but they’re just being more selective. Of course, it’s taking a long time to get the green light, but viewers and studios will still pay for good things. , valuable IP and big-name talent. The revenue streams aren’t going away anytime soon. The emerging verticals of influencers, actors, talent and the creative economy will continue to thrive. Every industry will be forced to act in 2023, but those with the most money and it counts that he’s in danger he’ll be fine.”
Robert Jacobs on Trial:
- Rats—What’s a Rat to Do? “Copyright protection for the original versions of Disney’s Mickey Mouse and other famous characters is ending (but the risks are not there for those who would like to take advantage of such public works). However, just because such original characters are in the public domain does not mean that everyone has the right to use them, considering other safeguards are available, including those provided by copyright laws.”
- AI Growth, Legal Threats: “Generative AI platforms will be increasingly threatened by owners, government regulators and politicians. These battles promise to raise difficult questions about whether the products of these programs violate existing copyright interests or create protected copyrighted works, and whether the products, which may not have copyright people, have the right to be protected..”
- Drawings like NFTs: “Does art fall under the protections and consumer protection laws because it comes as an NFT class? These are some of the most important issues that the recent Bored Apes case will decide in 2023. The content of today’s NFT market—and all NFTs—could not be greater. “
- Metaverse: “All things will continue to be discussed in terms of art and commerce and testing the boundaries of the future. As these platforms continue to grow and attract more and more users, we can expect to see an increase in legal disputes that will clarify whether IP and NIL rights work in this brave new world.”
- Justice: “Impossible favors the Supreme Court’s decision to adopt a fair use doctrine in an upcoming ruling involving Andy Warhol’s reprinting of Lynn Goldsmith’s famous portraits of the Prince. Whatever the outcome, this decision may eliminate—and may even reduce—an increased emphasis on other courts. little about how the second work changes and is the same as the first.”
Monika Tashman on Artists: “During the pandemic, artists rethought and reconnected with their fans, they focused on the value of their businesses and how their relationships work, and they used the time to create more things. Last year, they appeared again, enthusiastically, with a new understanding of their business, their fans , their efforts and the importance of diversity. 2023 will be the year in which they will benefit from their creative assets and their business knowledge. I hope to see professionals expanding their business and taking advantage of the opportunity to grow and diversify, many professionals proudly ruling their empire.”
