Leeds-based advertising agency, Modo25, has been hired by a fashion retailer client to provide marketing and consultancy services.
The agency has partnered with fashion retailer Your Clothes to manage the advertising program for all four of its brands – Your Clothes, Long Tall Sally, PixieGirl and BadRhino across multiple territories in the UK and EU.
The partnership will see digital marketing experts develop and implement an interactive program through which third-party publishers generate traffic or leads to fashion merchandise.
Apart from providing digital marketing support to Your Clothes, the retailer will also benefit from using BOSCO™.
Developed by data scientists at Modo25, this is a machine learning platform that helps marketers and businesses measure and predict the success of their paid social media campaigns compared to their competitors.
Emily Bouch, marketing manager at Yours Clothing said: “We wanted to create a strong partner program for all of our Yours Clothing brands across multiple sectors that are not difficult.
“After detailed discussions with the Modo25 team, we felt confident in their ability to deliver this with their professional knowledge, expertise, and access to the right tools for the industry. It has been great to have the team at Modo25 on board to support our marketing efforts.”
Modo25’s managing director, John Readman, added: “We’re delighted to welcome Your Clothes to our growing range.
“Despite the financial crisis, their election shows that they have the confidence to continue investing in the business.
“The depth offered by BOSCO™ combined with the knowledge of the team’s experts means we can deliver digital marketing solutions that ensure Your Clothes get value for every pound they spend.”
