Executive Summary
Data usage in B2B will continue to grow through 2024, albeit at a slower pace than the pandemic. By 2024, B2B data consumption will reach $3.91 billion with a year-over-year (YoY) growth rate of 3.8%.
3 IMPORTANT QUESTIONS THIS REPORT WILL ANSWER
- How much will be spent on US B2B marketing?
- What are the trends and market trends affecting the future?
- What does this forecast mean for B2B marketers?
WHO ARE YOU REPORTING TO? Our first forecast of B2B marketing revenue through 2024, covering growth, is a guide for marketers on investing in third-party content..