Digital marketing is a daunting task for many small businesses. Big companies use advanced technologies to make things better and raise the expectations of consumers. Without a deep pocket, how can you live and stay fit?
The good news is that many new tools are now available for companies of all sizes. It’s easier now than ever to deliver a personalized and sophisticated customer experience to your leads. Here are the latest digital marketing trends to check out:
Reach Niche Audiences With Micro-Influencers
The fragmented nature of media has fueled the rise of micro and nano influencers. Instead of spending exorbitant amounts of money on celebrity recruitment, businesses can partner with influencers to reach highly engaged, or local audiences through various social media channels for instant brand awareness and loyalty.
Get on the Short Video Bandwagon
Short videos like TikTok, YouTube Shorts, and Instagram Reels have become popular, especially among the younger generation and mobile users. Product design attracts the attention of the audience and has higher retention rates, which translates into better performance and SEO performance.
Simple Skills, Clear Messages
The prevalence of short videos used on mobile devices means that you need to create short and simple messages that get the point across before leaving your audience’s attention. Get to know your brand and transform it into a memorable message that resonates with your target market.
Grow Your Audience With Latest Streams
80% of people prefer to watch live video and read blog posts, while 38.2% of consumers use live streams to find new content. Live marketing can help you connect with your audience and improve conversions. Most social media sites offer live streaming features, or you can embed content on your website for more information.
Add Customer Support With Chatbots
Live chat, in-app messaging, and chatbots are critical to today’s customer experience. AI-powered chatbots are sophisticated and authentic, allowing businesses to automate more questions and freeing up their employees to perform complex tasks and build relationships with customers.
Be Authentic With User Generated Content (UGC)
UGC (eg, image contests and offline videos) is created by followers and customers who like your brand and want to share your product with others. The facts of this content can help you reach new people and connect with them.
Receive Data-Driven Marketing
AI and machine learning capabilities are prevalent in a variety of customer experience (MarTech) tools to help businesses analyze customer data, refine their needs, deliver experiences, and allocate their PPC budgets more efficiently. A data-driven marketing strategy is the key to success in digital marketing.
Share Your Social and Environmental Activities
Consumers prefer to buy from companies that align with their interests and are willing to pay more for products and services from brands that demonstrate a commitment to culture and the environment. How can you convince your customers about your cause?
Follow Your Way With Your Favorite Customers
All the bells and whistles won’t deliver long-term results if you lose the most important thing – your customers. Invest in strategies and technologies that help you connect with your target market and provide memorable experiences that will drive conversions and increase your retention rates.
Connect the Dots with Solid Bases
A viral TikTok video won’t get you very far if you don’t have a website to capture leads, an ongoing process to keep them, or an email marketing strategy to stay on top of things. As such, your digital marketing strategy should be multi-faceted, including on-site, SEO, email, social media, PPC advertising, native advertising, and more.
Our integrated marketing solutions help you ensure that all the moving parts work together seamlessly to create a solid foundation for leveraging new technologies and ways to serve today’s customers.
Find out more and get in touch to see how we can help.
Paid article by: Bay Area News Group
Bay Area News Group reporters and writers had no part in the preparation of this report.