Reading time: 4-5 minutes
In today’s digital age, it’s not enough to just start a business and expect customers to find you. This is the reason why digital marketing companies are increasing due to the need to provide SEO (search engine optimization) and other key business strategies. From this niche market, local company SEO Werkz has emerged as a leader in the field.
The Riverton-based business was named Inc. 5000 not just once, but for the last five years straight! Now, their growth continues with a series of new acquisitions.
SEO Werkz acquires Climb Marketing
In September 2022, SEO Werkz acquired Michigan-based advertising firm Climb Marketing. Founded by Jeremy Lopatin in the mid-2000s as a personal project to help his family’s tea business get off the ground, Climb Marketing is the culmination of Jeremy’s journey to become a digital marketing expert.
Climb Marketing has helped many clients succeed in digital, focusing on B2B and advertising businesses. This acquisition will allow SEO Werkz to support their largest organizations in a robust manner.
“This acquisition adds to an incredible team that has years of experience supporting our core SEO activities,” SEO Werkz CEO Paul Staten said. “This will help us continue to grow these great events and expand our focus to the big companies in 2023.”
The addition of Climb Marketing to SEO Werkz’ corporate umbrella brings seven highly skilled professionals to the team.
SEO Werkz acquires Marlin Consulting
Shortly in October 2022, SEO Werkz acquired Marlin Consulting, a Florida-based SEO, web development and hosting company. Founded in 2009 in Palm Coast, Florida, Marlin Consulting specializes in web design – even winning international awards for web design and related services. Today, they offer some of the best content in the business, including the same kind of month-to-month contracts that SEO Werkz already offers.
Marlin Consulting announced the sixth acquisition in the history of SEO Werkz and added two experienced web design professionals to the team.
“The addition of Marlin Consulting will complement our web development team with consistent expertise,” says Staten. “We are excited to continue to support their customers and strive to provide them with exciting new services that they have never had before!”

SEO Werkz acquires Firetoss
In its seventh and largest acquisition, SEO Werkz acquired Firetoss in November 2022. Firetoss is a Utah-based creative and marketing leader founded in 2010 by Tony Passey. The company was already known in the region for its work with major institutions such as the University of Utah, Real Salt Lake, Colliers International and Digicert. Firetoss handles important tasks from building an e-commerce store to website design, digital marketing management and more.
This major acquisition brought 17 experienced Firetoss employees to the SEO Werkz team, bringing the company to 65 US employees.
“Firetoss is a great addition to a company I’ve worked for for many years,” Staten said. “Tony and I have been on and off for years and research and finally the stars aligned. We couldn’t be more excited to have the Firetoss team add their expertise to our team.”
Monitoring
All in all, SEO Werkz added 25 new employees to its team in 2022, not to mention the addition of additional services and products that will help the company continue to be at the forefront of digital marketing.
“It’s going to be an amazing 2023,” says Staten. “We look forward to continuing to grow as we strive to do the right thing for our clients. We want to earn the business of each of our clients, especially by showing a very quick return on investment. We have completed over 800 SEO campaigns and 350 Google Ad campaigns, all of whom sell with us month after month because they see the benefits we bring in. This is our passion!
What can SEO Werkz do for your business?
The main goal of hiring a digital marketing company is to get your business to the top of any search engine. And while SEO Werkz focuses on putting your business in front of people who need your service, that’s not the only thing they do. SEO Werkz also offers a full range of digital marketing services, including pay-per-view (PPC) or Google Ads, paid and social media marketing, email, web design and development, and more.
SEO Werkz has been in business for over nine years, providing Utah and national business clients with a variety of digital marketing solutions. To learn more about how SEO Werkz can improve your online presence, visit their website or call (801) 456-0195 today.