Paramount’s John Halley Named Vice Chairman, To Help Drive Industry Evolution
NEW YORK, January 22, 2023 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chairman of the Board of Directors of the trade association. Borsa has served on the board ever since February 2020, most recently as Vice Chairman of the IAB Board. Alysia takes over the role that was held Krishna BhatiaPresident and Chief Business Officer at NBCUniversal Media, LLC for the past year, and Krishan is still on the Executive Committee of the board.
John HalleyPresident of Marketing at Paramount who has been on the board ever since March 2021will be the new Vice Chairman.
“Alysia has made a huge impact on the team during her time in this role. She is always ready to collaborate and quickly solve important issues for our members. Through her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher’s perspective, which is very important. Our company is being restructured. from the ground up. I have full confidence that he will help guide the industry in the right direction,” he said. David CohenChief Executive Officer, IAB.
“The IAB is at the forefront of addressing the challenges that affect our industry, and we all need to hold each other accountable to ensure we are meeting the needs of consumers, businesses, and organizations that use digital technology every day,” said Borsa. “As Chair, I hope to cooperate with them David CohenThe Board of Directors at large, and our entire membership to train and develop the tools needed to prepare for systemic change in nature, fraud, identity, and the ability to deal with it.”
“I’m looking forward to working with Alysia, David Cohen, and the rest of the organization to ensure that we are helping all stakeholders to manage and transform the digital environment in such a critical time. The IAB is doing an important job, and I look forward to providing additional input as we develop our strategies for the future,” he said. John HalleyPresident, Paramount Advertising.
“Alysia and John are two well-known, well-respected leaders who will undoubtedly be excellent partners as we embrace the news and opportunities facing media. We are at a critical juncture in our evolution, and what we are doing today will transform our industry for years to come. As we begin this new year, I’m looking forward to the ideas and thinking that they already have with the IAB and ensure that the industry continues to grow,” added Cohen.
New members of the IAB Board of Directors elected for three-year terms include:
- Ajay KapoorGlobal Director, Performance Driven Marketing, General Motors Company
- Sarah TravisPresident, Roundel and Target
Board members who have been re-elected for a new three-year term include:
- Eric DanetzHead of Global Revenue, Reuters
- Rajeev GoelCo-Founder & Chief Executive Officer, PubMatic, Inc.
- John HalleyPresident, Paramount Advertising
- Elizabeth Herbst-BradyChief Revenue Officer, Yahoo Inc.
- Scott HoweChief Executive Officer, LiveRamp Holdings, Inc.
- Jia HyunVice President Marketing Solutions, LinkedIn
- Craig Kostelic, Chief Business Officer, US Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
- Peter NaylorVice President of Marketing, Netflix, Inc.
- David SpectorChairman & Co-Founder, ThirdLove
The IAB Board of Directors also includes the following members:
- Sherry BachsteinChief Executive Officer, The Weather Company, and General Manager, IBM Watson Advertising
- Krishna BhatiaPresident and Chief Business Officer, NBCUniversal Media, LLC
- Alysia BorsaChief Business Officer & President of Lifestyle, Dotdash Meredith
- David CohenChief Executive Officer, IAB
- Jerry DischlerVice President & General Manager Ads, Google
- Tom FochettaVice President, Samsung Ads
- Gina GarruboPresident & Chief Executive Officer, National Public Media LLC
- Lisa HowardGlobal Chief Revenue Officer, Hearst magazine
- Norm JohnstonGlobal Head of Advertising Strategy, News Corp
- Dear LukeVice President of Sales, Americas at Snap, Inc.
- Jim KellerHead of Digital Marketing & Advanced Marketing, Warner Bros Discovery
- Eileen KiernanGlobal Chief Executive Officer, Mediabrands
- Alison LevinVice President, Ad Revenue and Marketing Solutions, Roku, Inc.
- Helen LinChief Digital Officer, Publicis Media
- Kirk McDonaldChief Executive Officer, Group M North America
- Alan MossVice President, Global Advertising, Amazon.com, Inc
- Nicolle PangiChief Executive Officer, Ampersand
- Shannon ReedVice President, Head of Media, L’Oréal USAInc.
- Joy RobinsChief Revenue Officer, The Washington Post
- Doug RosenChief Executive Officer, Americas, dentsu Media
- Aaron SobolHead of US Media Investment, Unilever
- Nada StirrattVice President Global Sales North America, Meta
- John TrimbleChief Advertising Revenue Officer, SiriusXM
- Lisa ValentinoVice President, Customer Service and Support, The Walt Disney Company
- Julie Van UllenManaging Director, Rakuten Inc.
- Rob WilkVice President, Microsoft Advertising, Microsoft Corporation
- Joe ZawadzkiGeneral Partner, Aperia
Ex-officio members include:
- Miranda DimopoulosRegional Chief Executive Officer, IAB SEA & India
- Townsend Feehan, Chief Executive Officer, IAB Europe
- This EngChairman, The value of LLP shares (Secretary)
- Rich LeFurgyGeneral Partner, Archer Advisors
- David MooreChief Executive Officer, BIGtoken
- Randall RothenbergLimitless Partner, Randall, Ltd.
- John TooheyVice President of Finance, Cumulus (Treasurer)
The IAB Executive Committee includes:
- Alysia BorsaChief Business Officer & President of Lifestyle, Dotdash Meredith (IAB Board Chair)
- John HalleyPresident, Paramount Advertising (Vice Chairman of the IAB Board)
- Krishna BhatiaPresident & Chief Business Officer, NBCUniversal
- David CohenChief Executive Officer, IAB (President of the IAB Board)
- Gina GarruboPresident & Chief Executive Officer, National Public Media
- Peter NaylorVice President of Marketing, Netflix, Inc.
- Shannon ReedVice President, Head of Media, L’Oréal USAInc.
The new slate was announced in 2023 IAB Annual Leadership Meeting (ALM). For more information on the IAB Board of Directors, please visit iab.com/boardofdirectors.
About the IAB
The Interactive Advertising Bureau empowers media and marketing companies to thrive in the digital economy. Its membership consists of more than 700 leading companies, brands, organizations, and technology companies responsible for sales, distribution, and optimizing digital marketing campaigns. The marketing team conducts research on the importance of online marketing, and also educates brands, organizations, and businesses on the importance of digital marketing. In collaboration with the IAB Tech Lab, the IAB develops technical standards and solutions. The IAB is committed to professional development and enhancing the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of his office of Public Policy in Washington, DC, the trade association advocates for its members and promotes the value of the marketing industry to policy makers and policy makers. Founded in 1996, the IAB is at New York City.
SOURCE Interactive Advertising Bureau (IAB)
