The use of e-cigarettes is increasing worldwide, especially among young people and children. However, little is known about the e-cigarette market, especially in India where 268,000 people are using the drug, even though it has been completely banned.
A new study published in Frontiers in Public Health compares e-cigarette sales in India, Indonesia and Mexico—three countries with different e-cigarette laws and large youth Internet populations—detailing the growth and messaging of e-cigarettes. -tobacco. In India, 100% of the sales came from accounts linked to third parties.
Thanks to the growth of social media and digital marketing, the Indian youth has become an easily accessible market for the tobacco market, said Vaishkahi Malik, Associate Director, South Asia, Vital Strategies.