KITSKITCHEN ANNOUNCES NEW MARKETING TECHNOLOGY TO RECOVER MONEY AND ACCESS TO IN-STORE CUSTOMERS

VANCOUVER, BC, January 23, 2023 /CNW/ – Company Opinion Modern Plant Based Foods Inc. (CSE: MEAT) (“Modern Plant Based Foods”) or (“Company”), award-winning plant-based food company is pleased to announce that kitskitchen Health Foods Inc., (kitskitchen) a Modern Plant-Based Foods company, has announced a new marketing strategy to increase revenue in the growing soup category. Kitskitchen will bring together a team of 19 unique artists to set up several in-store displays in some of the Canada to best sellers. Likewise, Kitskitchen will launch a digital marketing plan to reposition the brand as a leader in the new soup space, preparing for the launch of a dry soup line.

Kitskitchen has been growing ever since it was founded in 2014, building the support of its community and the income behind it. “We have been able to establish brand consistency and loyalty, having delicious, healthy, comfort foods that everyone can enjoy. It is a good time to launch a new marketing strategy to promote our favorite brand and reach new customers and reach them. a new increase in revenue this coming year, ” he says Joni Berg, Chief Executive Officer of Kitskitchen Health Foods. “In the past years, we have seen a direct link to the growth of our economy due to the participation in the tasting, we feel being in front of our customers and allowing them to try a delicious sauce has always been a very useful way and so we decided to expand the brand. .” Kitskitchen has embarked on a series of promotional initiatives, committing to display products in Nesters Market and Natures Fare in February and March.

Nesters Market and Nature’s Fare cover 24 locations inside Western Canadaand Canada to the second largest privately held company with annual sales exceeding $10 billion. The conglomerate is a leader in the Canadian grocery industry, with more than 15 grocery chains including Save-on-Foods, Buy-Low Foods, The Urban TreeMarket Markets, Meinhardt Fine Foods, and Quality Foods.¹

Kitskitchen will also be launching a digital marketing campaign focused on social media and geotargeted marketing. More than 40% of people learn about food through digital channels.² There are more than 500 million daily active users on Instagram worldwide (DAU). Every month, half of Instagram users use the Explore tab to find new posts and accounts to follow.³ Kitskitchen has built a strong relationship with consumers through in-person engagement, social media, and through partner retailers. The new marketing strategy will cover all three locations to boost brand awareness and have an increased budget to launch digital marketing campaigns. The company expects to see an annual increase of 20% due to new business activities.

The soup market is expected to witness a CAGR of 2.9% over the next five years. Increasing variety of products, use of health and wellness products, and rapid promotion by market players are expected to support the growth of the soup market. The growing demand for healthy food is expected to increase the demand for soups. The market is witnessing an increase in seasonal sales, as consumers tend to buy soups in winter compared to summer. Increasing variety of products, use of health and wellness products, and rapid promotion by market players have contributed to the growth of the market over the past few years. The growing demand for healthy food is expected to increase the demand for soups in the region, which accounts for a significant share of the studied market.⁴

Over the past year, Kitskitchen has been able to increase their sales by focusing on promoting sales to existing markets with limited advertising budget. By 2023, the Company has determined that a new marketing strategy will be implemented using the excess profits from the previous year.

About the Modern Plant-Based Diet

Modern Plant Based Foods is a Canadian based company Vancouver, British Columbia which provides an overview of plant-based foods including meat and dairy-free products, soups, and snacks. Our products are available in select restaurants and retailers everywhere Canada including our modern Wellness Bar located inside Vancouver. We take a sustainable plant-based approach and understand the importance of providing healthy and sustainable options to consumers without sacrificing taste. We want people to feel good about the food they eat and that’s why we intentionally choose ingredients that are free of soy, gluten, peanuts, and GMOs. Our mission is to change the way food is produced and consumed to benefit people, animals, and the environment by using natural plant-based products.

Caution Regarding Forward-Looking Information

This article includes “forward-looking statements” and “forward-looking statements” under Canadian securities laws that are not historical statements. Forward-looking statements involve risks, uncertainties, and other factors that could cause actual results, operations, expectations, and opportunities to differ materially from those expressed or implied by the forward-looking statements. Forward-looking statements in this article include, but are not limited to, statements regarding: the Company and the Company’s business and prospects; The Company’s goals, objectives or future plans; The growth of the Company’s sales, planned growth, recognition of the company’s brand, future sales and revenue growth, and business, operations, management and raising of the company’s capital. Forward-looking statements are based on a number of assumptions and assumptions that, although believed to be reasonable, involve known and unknown risks, uncertainties and other factors that could cause actual results and future events to differ from those expressed or implied by these statements. future words. Such factors include, but are not limited to: business, economic and social uncertainty; local and international market and economic uncertainty resulting from the COVID-19 pandemic; litigation, the availability of key resources, legal, environmental and judicial, regulatory, political and competition issues; the ability to effectively expand production and production; The ability to acquire business partners to share the Company’s products, the success of current market trends and the ability to increase brand awareness; Ability to attract, maintain and develop relationships with key restaurants and food service providers; our ability to predict consumer preferences; delay or failure to obtain regulatory approvals; the adequacy of our funds to meet our financial needs; other risks described in company filings filed on SEDAR at www.sedar.com; and others are described in this article. Therefore, the information discussed in this article may not materialize and may differ due to known and unknown risks affecting the company. Although the Company believes that the assumptions and factors used in the preparation of forward-looking statements are reasonable, undue reliance should not be placed on these statements, which are effective as of the date of issue of this article, and no assurance can be given that events will occur in the period disclosed or not. Except as required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Company Opinion Modern Plant Based Foods Inc.

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