Mrkt360 embraces the future of AI: Microsoft’s multi-billion dollar investment to power digital marketing strategies
-Eran Hurvitz, Mrkt360 CEO
TORONTO, ONTARIO, CANADá, January 23, 2023 /EINPresswire.com/ – Microsoft has announced a “multi-million, multi-billion investment” in OpenAI, a San Francisco-based artificial intelligence startup. This is the third part of the agreement between the two companies that began with Microsoft’s investment of $ 1 billion in 2019. The amount of the latest investment was not disclosed.
OpenAI is the developer of ChatGPT, a free scripting tool that has brought attention to new advances in AI. ChatGPT is part of a new generation of AI systems that can communicate, generate readable words on demand, and create new images and video content by analyzing a large database of digital books and documents online. OpenAI launched the tool on November 30th, and it has been well received by the public.
As a Toronto-based marketing and SEO agency that is a Microsoft partner, Mrkt360 is excited about the opportunities that this investment in OpenAI provides for our clients.
“Microsoft’s partnership with OpenAI will help drive the development of powerful and advanced AI technology. We are eager to see how AI technologies can be used to improve our customers’ online presence and digital marketing,” said Mrkt360 CEO Eran Hurvitz.
One of the benefits of this investment is that it will allow Microsoft to compete with other tech giants in the field of AI, such as Google and Amazon. Google uses AI in its Maps products, and Amazon uses AI in various parts of its business, from product development on its online shopping platform to the Alexa speaker most of us have in our living rooms.
Microsoft wants to compete with Google by integrating ChatGPT into Bing to get more accurate and useful results. Bing currently has a smaller market share compared to Google. However, Microsoft has many opportunities to add ChatGPT technology to its current offerings. An AI-powered tool can improve the Bing search engine, add value to Microsoft Office products, and become an asset to the Azure cloud platform.
As a Microsoft partner, Mrkt360 is ready to take advantage of this opportunity and help our clients improve their online presence and digital marketing. We are excited to see how Microsoft can integrate ChatGPT technology into the Bing search engine and how it can add value to Microsoft Office products and the Azure cloud platform.
In addition, Mrkt360 is also looking forward to working with other OpenAI tools, such as DALL-E, which can generate new images based on information learned from large media models. We believe these tools will be useful for our e-commerce and retail customers, as they can help improve product visibility and customer engagement.
OpenAI also plans to update its chatbots and monetize them soon, possibly by releasing an advanced version called ChatGPT Professional. The version of ChatGPT Professional does not contain windows, fast responses (without shaking) and allows as many messages as needed. Pricing has not been announced as the company is not aware of the details. Mrkt360 sees this as an opportunity to improve the customer experience for our customers by providing a simple and efficient way to communicate with customers and improve the quality of documentation.
Mrkt360 is excited about the opportunities this investment in OpenAI provides to our customers. We believe that this collaboration between Microsoft and OpenAI will help drive the development of powerful and advanced AI technology. We are eager to see how we can use these technologies to support our clients’ online presence and digital marketing.
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