Struggling with storage optimization, the Digital Image marketing specialist saw an all-purpose solution in the Nyriad UltralO.
The advertising company is focused on providing the highest quality service to its clients around the world, aiming to improve performance per dollar, keep location data intact and manage its media assets effectively.
After achieving this, each new solution also had to reliably use the large amounts of 8K digital video and the large amount of 3D CAD data produced by their production teams.
Digital Image Group made the decision to replace its three existing storage facilities with Nyriad UltraIO storage systems, manufactured by Austin, Texas-based Nyriad.
Now, the team has realized a 2.5x performance improvement, with all of its data securely and securely within their premises.
Increased productivity and improved storage efficiency have enabled the team to improve operational efficiency, saving up to 2.5 days per project.
Digital Image has computer-generated animation, video, audio, graphics and digital marketing tools that allow them to move smoothly from concept to finished product, setting the course for their clients.
What made Digital Image consider alternatives was dissatisfaction with the performance based on the cost of its storage devices.
David Hellie, CEO of Digital Image, said: “As a company that creates advertising services, our delivery time is either our biggest asset or our most difficult. To improve our service, we must always look for better ways.”
As film sizes increased with 8K shooting, Digital Image found that its storage facilities were limiting its ability to deliver high-quality projects on time.
Difficulties in accessing and moving very large files over slow networks led to complex and dangerous file copying methods that taxed the IT team, and caused hours of delays for developers and developers.
These complex processes also pose a data-in-flight risk, while simultaneously triggering backup and recovery processes. Over time, they found that their warehouse was causing more harm than good and needed to be refreshed.
Digital Image completed the real-time testing of UltraIO, which is based on a new storage architecture that supports the speed and power of GPUs and CPUs that run advanced algorithms.
In all evaluations, Digital Image was not only able to create one-line projects for the first time on raw video (without the need to transcode, create proxies, and copy files over the network to a local editing station), it was also. they are able to perform queued update tasks on multiple projects simultaneously from all their update teams and delivery farms.
This revolutionized Digital Image’s business, as well as operations, giving them a competitive advantage.
Digital Image made the decision to replace its three different storage locations with a single, easy-to-use UltraIO solution. With nearly 1PB of storage in a compact, non-volatile environment, Digital Image now has the performance it needs to run its entire business seamlessly.
It also has the ability to archive its daily projects, and enter about 300TB of finished products into archives, providing a significant change in cycle time versus retrieving old files for use in production, which until now, have been stored online.
“We are now moving faster, and all of our data is securely connected within our environment. The next workflow transition is more reliable than we expected. Our entire team is very satisfied with the strong performance of the UltraIO storage devices and the new confidence in the many customer support relationships ,” said Hellie.
Digital Image has seen a significant increase in their performance, including a 2.5-times record profit, improving their performance per dollar.
Not only has the functionality improved but now they are also aligned, and this prediction is very important to their business, whether they are working with one editor or 20.
Using Nyriad’s UltraIO system, Digital Image is now able to analyze video in real time and convert 6k with high-quality digital tools without the need for local copying or transcoding to reduce representation files. This saves time for planning each project and eliminates the need to create additional files for the project, increasing employee productivity and efficiency.
By removing that barrier, Digital Image can see the benefits not by hiring more editors, but instead by increasing the productivity of each editor and enabling them to do more work than was previously possible.
Another notable benefit is that multiple editors can now work on rows at the same time.
Stability is another important reason Digital Image has decided to move to the UltraIO system. Where before it was vulnerable to malfunctions and performance degradation, and even data loss at the same time as a drive failure, now it can withstand up to 10% of drive failures with no data loss and little performance degradation. This gives Digital Image the confidence that it can deliver and meet long-term customers with a high-quality product, without the impact of storage space being an obstacle.
Digital Image also managed to overcome its challenges by supporting its 3D render farm as well as 3D and audio processing facilities.
In the past, farm backups were slow, creating gaps in data protection. Using the UltraIO system as a backup target, backup and restore outputs were three times more successful and failures were resolved.
With the UltraIO system, Digital Image has the storage capacity to store its own transfer environment and has an RTO of less than an hour to restore.
In the past, the book recovery process was cumbersome, taking about 1.5 days and preventing IT staff from accomplishing other goals while rebuilding the work environment.
With the power of the UltraIO system, Digital Image can store its files in one place, no longer needing to sort local drive files or archived files ahead of time, making it easy to find things in real time and use them in multiple formats. work.
Combining the performance, reliability, and efficiency the UltraIO system offers to Digital Image, the new storage system saves days of project work, transforms business and strengthens competition.
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