Digital marketing is the key to taking your business to the top. It’s easy for businesses to stand out in their industry if they develop digital marketing skills, but outsourcing marketing to professionals is often your best bet. Hiring an agency to do specialized marketing for your company allows you to manage a large marketing strategy and save you time.
Lukas Schirmer is an e-commerce marketing expert based in Munich, Germany. He has a degree in theoretical mathematics from the largest university in Germany. During his studies, Schirmer received two prestigious scholarships – one from the Foundation of German Business and the other from Think Digital. At 26 years old, Lukas is the CEO of two companies and has almost 10 years of experience in the digital marketing industry.
Lukas entered digital marketing in 2012. Through social networks such as Instagram and TikTok, he discovered the power of social media marketing. He now runs an e-commerce agency, Twist & Schirm, whose main focus is helping e-commerce clients with Google Ads, Meta Ads & TikTok Ads. They focus on marketing for online shops, so they focus on products that increase your income directly & exponentially.
To ensure that they are at the forefront of providing the best possible service to their clients, Twist & Schirm has a professional team of media buyers. The team has combined years of experience in media buying, with some having previously worked at Google and Meta Ads. Lukas believes that there is no single company that can be a jack of all trades, so to ensure that your sales are at their best, you need to look for a company that does one thing. That’s why Twist & Schirm has narrowed it down to advertising for e-commerce companies. However, they have partnered with other companies to do good work.
An industry leader, Twist & Schirm has received awards for customer satisfaction and as an organization of excellence. In addition, it currently has eight ad campaigns a year that are managed and managed and generate significant revenue for its e-commerce clients. Over the years, he has worked with hundreds of clients and the largest S&P Global 1200 companies.
But it didn’t go well for Lukas while he was lifting Twist & Schirm. He said that when he started the business, media buying was a new business, so there was a huge shortage in the market, and the best quality he could find was from foreign workers. Over time, these external freelancers lost focus because of the amount of time they had, and quality declined. Twist & Schirm decided to bring everything in-house and hired people from Google and Meta Ads, and the brand grew even more.
Lukas shares his journey with other young entrepreneurs because he wants to show that there is nothing wrong with starting something you love even when you are young and doing well. He says that the beginning can be full of small events, but everything has a place to organize a small business. Lukas says it’s normal to want to have everything at once, but the most important thing is to be able to make the most important decisions to move forward even in the midst of occasional chaos.
In the coming years, Lukas plans to double his e-commerce role in the German market and expand worldwide. Apart from the big business doing this by getting into MarTech so that Google Ads, Meta Ads, and TikTok Ads can be found in the big market.
The McClatchy newsroom and reporters were not involved in the production of this report.
This article was originally published January 23, 2023 10:30 AM.
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