Research major Gartner predicts that 80% of B2B sales between sellers and buyers will be done through digital channels by 2025.. The study adds that buying behavior within B2B has shifted to a digital consumer model since the beginning of Covid-19. As a result, Gartner predicts that the future of marketing will be forever changed in strategy, strategy, and product distribution.
LinkedIn’s Social Selling Index (SSI) scores sales reps on their relative skills across the four pillars of social selling (creating a professional brand, targeting prospects, executing insights, and building trusting relationships). The platform says that professionals with more SSIs get 45% more opportunities and are 51% more likely to sell their shares. In addition, it is reported that “78% of salespeople sell to friends who do not use social media.”
With the estimate that half of the world is active on social media, the natural need for effective marketing strategies seems like a natural way to promote goods and services. In a recent EMR report, Global Digital Marketing Market Report and Forecast 2023-2028The global digital marketing market reached a value of approximately $321 billion in 2022. Moreover, the market is expected to continue growing at a CAGR of 13.1% between 2023 and 2028, reaching a value of approximately $671.9 billion by 2028.
Educational solutions to support digital marketing are playing to the needs of both buyers and sellers in an increasingly digital world. Current information acquisition versus usage can be obtained from a sales perspective.
A Hootsuite survey revealed that 82% of companies agree that social media is “the most important way to deliver exceptional customer experiences.” However, only 58% of the companies surveyed have a defined strategy to support social media efforts.
Facebook Groups was launched on October 6, 2010, and since then, the digital community sandbox has supported lively discussions and community initiatives, creating connections without environmental barriers. Marketing through user-defined groups continues to grow due to personal interaction and the long-term use of technology.
Chris Stapleton and Landon Stewart Customers & Team representing a growing group of early stage entrepreneurs who recognized the value of an established technology platform in facilitating sales opportunities. Like many, the story of their company was launched a few weeks before the country shut down due to Covid-19.
The twist in Stapleton and Stewart’s story is to be recognized in the digital marketing process that has made the duo’s fast-paced management. Stapleton and Stewart helped marketers to profit by re-examining the power of paid advertising. Instead of going outside of the known group to attract members-turned-customers, they integrated advertising into their groups.
He has shared sessions with marketers and renowned speakers such as Tony Robbins, Russell Brunson, Dean Graziosi, Pete Vargas, Taylor Welch, Cole Gordon, and Ryan Holiday. Stapleton and Stewart’s rise has given them a platform to support others with similar entrepreneurial ambitions. “We are focused on supporting our members’ efforts to build their businesses into million dollar companies. We have helped our clients generate more than $100 million,” says Stapleton.
As businesses continue to explore the merits of cross-platform marketing strategies, Stewart is dedicated to every business owner. “It’s one thing to build a business that pays for itself, but Chris and I have been focused on mentoring a large group of Facebook millionaires. We’ve helped 17 so far, and our goal is to help 100 more in the next 24 months.”
Meanwhile, higher education plays a role in teaching skills from Gen-Z and Millennials, early researchers like Stapleton and Stewart will continue to sell their books and courses, accounting for more than $10 million in two years.
Elizabeth Losh, professor of English and American studies at the College of William & Mary, describes the challenges universities face in determining what to teach and how to do it in a digital world.
“It is not clear who should be responsible for teaching digital skills,” he explains. “And there is a tendency for only one tradition to take that role – or no one will take it.” There may also be stigma associated with taking or teaching courses related to digital content that are considered “essential.” It just looks like a reset. Any time something is seen as a tool, people don’t find it interesting to engage with it,” says Losh. “I would say that the idea of reform is the wrong one to take.”
One could argue that the public space within Facebook is the perfect learning center or lab to attract buyers and sellers in an increasingly digital world. The proliferation of online learning tools to improve business processes lends itself to a growing generation of social media.
Entrepreneurial autonomy can often drive business decisions that aim to better meet customers while selling. Digital communities have developed a collaborative platform to share ideas, stories, and narratives that reflect the lives people are living around the world.
Although it may be difficult for companies to agree to sell the real thing in groups of people who are interested in sharing and participating in games like Facebook, the owners of the same are getting great profits and attracting the market.
Stapleton and Stewart found themselves tasked with growing their Facebook group of professional consultants back in 2015. A simple but well-known adaptation of marketing strategies such as paid advertising led to incredible growth for their company. Millennials and Gen-Z are the largest and fastest growing digital age groups who are equipped to use technology in new and uncharted ways.
Apparently, “post” and “like” have more value than first expected. Stapleton and Stewart are banking on the explosion of sole proprietorships offering digital and virtual goods and services to become the norm in the gig economy. After creating one of the largest and most active Facebook groups with over 44,000 members, they may have a (sales) point to make.
Discussions have been edited and shortened for clarity.