For publishers and websites looking to become a social media influencer, working with the right person can be difficult. Likewise, choosing the best marketing strategy can make a huge difference in sales performance. This is why Collabstr was created.
According to Kyle Dulay, Co-Founder of Collabstr, this platform works in the marketplace, similar to Airbnb, but in the creation of products instead of vacations. The company collects data from user activities, and uses the data to identify trends in digital marketing.
The report says that the advertising industry is expected to reach $17 billion in 2023, and that TikTok has surpassed Instagram in terms of the amount of money that companies and advertisers spend on the platform.
“13,000 pieces were exchanged on the platform this year, so we can analyze this and about 46% of the orders were made on Tik Tok” said Dulay.
The industry has grown exponentially in recent years, and the amount of money spent on advertising has grown 15% year over year according to Dulay. With the growth of TikTok as a platform, it has surpassed Instagram in terms of revenue spent. Brands are now focusing on young people who are more active on TikTok than other platforms they said.
Influencer Marketing Report
One of the key insights from the Collabstr Influencer Marketing Report is the fragmentation of the influencer market. According to the report, the majority (73%) of those leading the platform are women, while only 27% are men. This is standard across all social media platforms, including TikTok and Instagram.
The statistics show that the majority of interested parties are women. Dulay said this could be because people traditionally place more emphasis on women’s appearance and fashion, which would make them more likely to find jobs in advertising where their looks and appearance are valued. Additionally, Collabstr research has shown that women tend to be more active in gaming than men, which may also contribute to the increase in the number of women.
The Collabstr Influencer Marketing Report also highlights the rise of micro-influencers, defined as individuals with small, but highly influential and dedicated social media followings. They often have a niche or niche, such as fashion, beauty, or food, and their followers trust their ideas and opinions. The report says that brands and advertisers are turning to micro-influencers to reach their target audience because they are seen as authentic and relatable.
According to the report, the majority (66%) of the leads on the Collabstr platform fall into the category of micro-influencers, with followers ranging from 1,000 to 100,000. This is driven by the high efficiency and low cost of working with micro-influencers, compared to traditional, popular people. Micro-influencers tend to have a high level of engagement with their followers, and their endorsements are seen as authentic and trustworthy.
According to the report, the influencer market is an important and growing industry, with opportunities for both male and female creatives. Collabstr provides a way for marketers and advertisers to find and hire creatives on social media sites like TikTok and Instagram through their platform while the annual report provides important market insights.
“At Collabstr, we strive to provide valuable insights and data to our clients and customers, which can help them make informed decisions about their marketing investments,” said Dulay. hiring creative and creative people. “